Case Study: Clearwire High-Speed Internet

In early 2007, Clearwire, an internet service provider operating in 30 markets nationwide, was gearing up for rapid expansion. Clearwire was projected to double its customer base and service 60+ markets by the end of 2007. However, the brand needed a makeover – a cleaner look, straightforward messaging, and a new face for its 1,500+ retail stores.

Our team revamped Clearwire’s identity with a new logo & tagline, a new website, and an entirely new look at retail. Advertising announced the new face of the brand in Clearwire’s service markets on TV, Radio, Out of Home, Newspaper, Print and Direct Mail. We worked closely with Media and PR to help coordinate grand opening events in 4-5 new markets every month. And we developed monthly promotions for 1,500+ retail stores, revamping the brand as well as streamlining production and delivery of POP materials, allowing more time for analytics and campaign development.

It worked. Clearwire has more than doubled its customer base and increased penetration in all markets. Recently Clearwire merged with Sprint/NEXTEL to further enhance its offering and reach even more households. Our team is thrilled to have been part of this success.