ACCOUNT SUPERVISOR
DDB, LOS ANGELES
2008-2009
Account Supervisor on the Activision/Blizzard Publishing account. Managed strategy, development and execution of integrated campaigns including TV, Interactive, Print and Out of Home. Collaborated with clients, internal teams and partners to support, guide, elevate and streamline at every step.
Primary agency contact for 16 clients at a variety of levels in several groups. Supervised and mentored a team including Sr. AE, AE, AAE and AC. Played a key leadership role on award-winning team, launching 7 titles:
- Guitar Hero III: Legends of Rock
- Guitar Hero: Aerosmith
- Call of Duty 4: Modern Warfare
- Call of Duty: World at War
- James Bond: Quantum of Solace
- Enemy Territory: Quake Wars
- Spider-Man: Friend or Foe
Previously Senior Account Executive on the Activision/Blizzard Publishing account (2007-2008).
ACCOUNT EXECUTIVE
DDB, LOS ANGELES
2006-2007
Account Executive on Ameriquest Mortgage Company and Clearwire High Speed Internet accounts.
Ameriquest: managed development and production of monthly Direct Mail campaigns with 5-10MM units per month. Collaborated with analytics team to develop strategy and implement learnings. Primary day-to-day contact for 3 clients.
Clearwire: managed development and execution of monthly promotional campaigns including Retail/POP design for 1,500+ stores, TV, Radio, Print, Out of Home, and Direct Mail/Shared Mail. Supervised and mentored AE, AAE, and AC.
MEDIA COMMUNICATIONS PLANNER
SAATCHI & SAATCHI, LOS ANGELES
2005-2006
Lead National Cable TV planner on Toyota Motor Sales account. Planned/maintained Cable TV schedules in excess of $150MM for 10 Toyota brands on 33 networks, with 75+ sponsorships/integrations. Also Lead Broadcast Planner on Toyota's NASCAR Cup and Truck campaigns.
Led creation of a custom User-Generated Content program with Current TV for Yaris launch; the first of its kind in the Auto category.
Primary day-to-day agency contact for 4 clients. Supervised and mentored 2 Assistant Media Planners and a Budget Analyst.
MEDIA PLANNER
MCCLAIN FINLON ADVERTISING, DENVER
2003-2005
Lead planner on Xcel Energy, Denver Zoo, and Budget Truck Rental Accounts. Planned/executed/maintained 12 annual media campaigns in excess of $7MM, including Spot TV and Radio, Newspaper, B2B Print, Online, and Out of Home.
Primary day-to-day agency contact for 4 clients. Supervised and mentored 3 Assistant Media Planners, and managed recruitment and training for the agency’s Media Internship program.
REFERENCES AVAILABLE UPON REQUEST
Thursday, January 15, 2009
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